Tinder Climbs In App Store Rankings for Summer Season

This popular hook up application has been advertising more deals. The application has been experiencing a hit in the app store ranking for iPhone even with the pushing.

This hook up application had the biggest jump in the app store rankings for iPhone this summer. This information has been revealed from the analytics company similar web.

Tinder is ranked as the top gainer for iOS applications that is just above QR reader for iPhone, ride-hailing service Lyft and Wal-Mart’s shopping application. This report was compiled by Venture Beat using the SimilarWeb’s mobile tracking tools. Tinder is estimated to be installed in three percent of Smartphones in the United States that is with this new update. It is now listed at number sixty nine.

According to SimilarWeb’s data on this app engagement, on average Tinder users interact with the application for about two minutes spread across eight check-ins each day. Reports on April shows that 26 million matches are made daily on the application and that 1.6 billion Tinder profiles are swiped through by users every day.

Since it was launched in September 2012, Tinder has faced stiff competition from compact dating applications for instance Happn, Hot or Not, and Hinge. However Tinder may still remain popular according to Similar Web data. In 2015, the application experienced numerous installs for each monthly data. In 2015 May, Happn faced nearly 0 percent increases, Hinge had 0.5 percent, Hot or Not had 2 percent and Tinder was leading with nearly 3 percent hit.

After unveiling its plans for a paid model in November, Tinder faced criticism from users. Older users are now charged more by the company for a subscription to Tinder Plus and it also now limits the number of swipes a user can make per day on the free version. In April, the application also introduced advertising the app. It started with a campaign from Bud Lights Whatever USA and since then it has been progressing out with new partnerships for example the summer movie’ Train wrecked’.

According to SimilarWeb, Instagram was ranked as the biggest winner on Android; it was followed by mobile games Subway Surfers and 8 Ball Pool. On IOS, Tinder was the top gainer. The Weather Channel and Candy Crush Soda Saga recorded the highest drops on Android. On the iOS, Snapchat and Messenger experienced the biggest drops.

(2 raters, 10 scores, average: 5.00 out of 5)